Babolat creates an international ‘padel life’ platform

Babolat Pádel introduces "This is La Vida Pádel" global platform to promote its padel products and strategic positioning, aiming to provide a wider audience with a more enjoyable racket sport experience.


With this new location, the company hopes to showcase its products to a wider audience so they may fully enjoy racket sports.

“This is La Vida Pádel” is the new global platform that Babolat has introduced for its Pádel brand.

The Burns Sports Unit is in charge of this communication project, which aims to promote the brand’s padel products globally as well as the company’s strategic positioning. It has been discovered that padel is about much more than just a sport—it’s about knowing when to enter a club to play, but not when to leave. It’s all about having fun on the court at all times. It entails enjoying the greatest moments with your buddies and planning your next game throughout the week. And that’s when Babolat Pádel wants to be there to support its customers as they take full advantage of this sport.