The greatest padel is Continental’s new commitment. With a strong presence in the Andalucía Málaga (P1), Comunidad de Madrid (P1), and Andalucía Seville (P2) competitions, the tire company has taken on a new role as Premier Padel’s primary sponsor in Spain. The three-year deal will expire at the conclusion of the 2026 campaign.
Although the tournament naming rights are not included in this agreement, the brand will be visible within the arena, in the media, and on digital platforms. It will also have access to the hospitality area, tickets, and other on-site activations.
Federico Chingotto and Manu Martín
Similarly, Federico Chingotto and Manu Martín, two of the top players in professional padel, have been appointed as brand ambassadors by the German corporation. Since this sport has many of the traits we are looking for—a sociable, developing activity with a large following of young people—I believe it aligns with Continental’s ideology. We had a lot of visitors and the first test that we participated in, in Seville, was a huge success. The marketing director of Continental, Javier Caballero, said,
“I think this sport fits with Continental’s philosophy, because its characteristics are what we are looking for: a social, growing sport that has many young followers. The first of the tests in which we were present, in Seville, was a complete success and we had many visitors. I want to thank Octagon for the possibilities and flexibility it offers us to boost the brand,” said Javier Caballero, Continental’s marketing director.
David Serrahima, general director of Octagon Spain, added that “for us it is important that brands with the name of Continental join the project of evolving the best padel in the world in the main Spanish cities such as Seville, Malaga, Madrid and Barcelona. Alliances like this are a growth opportunity for both brands.”
