In addition to producing some of the greatest athletes in the world, Mallorca is the location of several of the top sports businesses. The most recent is Brisk, a brand-new, innovative luxury padel company that is presently holding its inaugural international competition at Palma’s Pins Padel Club. Leading local lawyer Alejandro Bellapart and Kuwaiti businesswoman Haya Alghanim, who owns a residence in Palma, came up with the idea for Project Brisk.
They then assembled a group of Spanish industry professionals to carry out the project and develop what will turn into one of the most prestigious brands of padel equipment worldwide.
The Mallorcan company, which has invested in Kuwait, has already hosted its first international competition in Kuwait. This week, it is holding its second in Palma, inviting more than 100 of the world’s best padel players, including those from the GCC, to compete. Haya told the Bulletin that because the product was well-established on the island, she decided to hold the first European tournament in Mallorca.
Carlos Moya, Rafael Nadal’s coach, is the brand ambassador. Haya commented: “The idea, the name and the team all came together in Mallorca and that is why we have the great legendary tennis player Carlos Moyá as the brand’s ambassador.
Plus, I like Mallorca, I love Mallorca and want to get to know it better. It’s beautiful. So, not only has Mallorca become a second home over the past three years, it is also the home of Brisk.
The design, the technical team, everything is from Spain and it’s an excellent team with highly professional people in each of their fields. I hope to develop Brisk into one of the top five brands in the global market within the next two years. Padel is not a new sport and it’s known worldwide today because of all the different people who play it. I see a very good future for the game and it will gain even more importance once it becomes an Olympic sport.”
