Ale Galán, a renowned Spanish professional paddle player, has recently been announced as the new brand ambassador for Giorgio Armani’s Aqua di Gio. Known for his impressive achievements in the world of padel, including holding the top rank for three consecutive years, Galán brings a fresh and dynamic energy to the iconic fragrance brand.
Aqua di Gio, since its launch in the mid-90s, has been synonymous with freshness and elegance, inspired by the sea and nature. The fragrance is known for its innovative marine notes, natural green mandarin, and woody mineral dry-down, encapsulating the essence of the Mediterranean.
Galán’s partnership with Aqua di Gio aligns perfectly with the brand’s vision of redefining masculinity. He exemplifies a new, sensitive, and determined model of manhood, which resonates with the values of Aqua di Gio. “For me, the new masculinity is about respect for any condition,” Galán explains. “I live it with total naturalness, and I believe that the way to achieve normality is through a basic education, which I have fortunately experienced in my family”.
The collaboration also highlights the brand’s commitment to sustainability and environmental consciousness. Aqua di Gio’s new eco-conceived bottle, made with sustainably sourced materials and designed to be refillable, reflects a pledge to preserve forests and reduce plastic use.
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