Dubai Duty Free has announced its sponsorship of the inaugural Dubai Premier Padel P1 tournament, set to take place from November 3-10, 2024, at the Dubai Duty Free Tennis Stadium in Garhoud. This partnership marks a significant milestone for both the event and the city, as it brings together a major homegrown brand with a rich history in sports and retail.
The Dubai Premier Padel P1 is part of the newly unified 25-tournament Premier Padel tour, which spans 18 countries across five continents. The event will feature the world’s top male and female padel players, competing for a substantial prize pool. As a P1 classified tournament, it is mandatory for the sport’s leading players to participate, ensuring a high level of competition and excitement.
Dubai Duty Free’s involvement in the tournament is a natural extension of its long-standing commitment to supporting major sporting events in the region. The company has been a key player in organizing and sponsoring various sports, including tennis, golf, rugby, and basketball. This new partnership with the Dubai Premier Padel P1 aims to elevate the event to a marquee position on the global padel calendar, enhancing Dubai’s reputation as a premier destination for international sports.
The week-long tournament will be held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Sports Council. It is a collaborative effort supported by the UAE Padel Association, the Department of Economy and Tourism, Dubai Sports Council, Premier Padel, and Gallop Global.
Dubai Duty Free’s Managing Director, Ramesh Cidambi, expressed his enthusiasm for the partnership, highlighting the growing popularity of padel in the UAE and around the world. He emphasized the company’s commitment to playing a pivotal role in cementing Dubai’s status as a leading host for major global sporting events.
