Betsson, a leading name in the betting industry, has taken a significant step to enhance its presence in the world of padel by securing a multi-year sponsorship deal with Premier Padel. This partnership marks a new chapter in Betsson’s ongoing commitment to the sport, aiming to bring a richer and more engaging experience to padel fans worldwide.
Premier Padel, the official professional padel tour, is set to benefit from Betsson’s extensive experience in sports sponsorship. The deal will see Betsson offering a wide range of padel odds, providing fans with more opportunities to engage with the sport. Additionally, Betsson plans to enrich the overall fan experience by introducing new content, player insights, and exclusive competitions.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, expressed his enthusiasm for the partnership, highlighting Betsson’s dedication to padel. He noted that many Betsson employees are avid padel players, which underscores the company’s genuine passion for the sport. This new sponsorship deal is seen as a natural progression in Betsson’s efforts to support and grow the padel community.
The collaboration also aims to enhance the fan experience during the Qatar Airways Premier Padel Tour. Betsson will provide ticketing and VIP experiences, allowing fans to get closer to the action and enjoy the tournaments in a unique way. This initiative is expected to attract a new audience to Premier Padel events, further boosting the sport’s popularity.
Rob Mitchell, Commercial Director of Premier Padel, welcomed Betsson as the new official betting partner. He emphasized the exciting times ahead for Premier Padel and the continuous efforts to grow the sport globally. The partnership with Betsson is anticipated to bring fresh insights and in-tournament information, making the events more appealing and engaging for fans both on and off the court.
In summary, Betsson’s new sponsorship deal with Premier Padel is a testament to the company’s commitment to supporting and promoting padel. By leveraging its expertise in sports betting and fan engagement, Betsson aims to elevate the sport’s profile and provide an enriched experience for padel enthusiasts around the world.
Betsson Expands Padel Presence with Premier Padel Sponsorship
Betsson, a leading name in the betting industry, has taken a significant step to bolster its presence in the world of padel by securing a multi-year sponsorship deal with Premier Padel. This partnership marks a new chapter in Betsson’s ongoing commitment to the sport, aiming to enhance the overall experience for padel enthusiasts globally.
The agreement with Premier Padel, the official professional padel tour, is set to enrich the fan experience through various initiatives. Betsson plans to offer a wide range of padel odds, providing fans with more opportunities to engage with the sport. Additionally, the company will introduce new content and insights around the tour’s leading players, further immersing fans in the excitement of the game.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, expressed the company’s dedication to padel, highlighting their extensive experience in sponsoring tournaments and offering one of the broadest ranges of odds in the industry. Betsson’s involvement in padel is not new; the company has been actively supporting the sport through various partnerships, ambassadorships, and sponsorships of FIP tournaments. Notably, Betsson also launched the “Betsson Padel Tour,” a nationwide amateur tour in Sweden, and sponsored the Mar del Plata Premier Padel P1 in Argentina earlier this year.
The partnership with Premier Padel is expected to bring a new audience to the sport, enhancing the fan experience with competitions, ticketing, and VIP experiences during tournaments. Rob Mitchell, Commercial Director of Premier Padel, welcomed Betsson as the new official betting partner, emphasizing the exciting times ahead for the sport and the continuous efforts to grow padel globally.
Betsson’s commitment to padel is further underscored by the fact that many of its employees are avid padel players themselves. This personal connection to the sport adds an extra layer of enthusiasm and dedication to their sponsorship efforts.
As Betsson continues to expand its footprint in the world of padel, fans can look forward to a more engaging and enriched experience, both on and off the court. This partnership with Premier Padel is a testament to Betsson’s dedication to supporting and growing the sport, making it more appealing and accessible to fans worldwide.
