Padel, the fast-growing racket sport that blends elements of tennis and squash, is making waves in Jakarta—not just on the courts, but in the business world as well. Once a niche activity, padel has rapidly evolved into a lifestyle phenomenon, drawing in young professionals, entrepreneurs, and fitness enthusiasts across the city.
Facilities like Padel;Parc in South Jakarta have become hubs for this new wave. Backed by partnerships such as Bank Mandiri and the sports-tech startup DOOgether, these venues offer more than just courts—they’re designed as social spaces with food and beverage outlets, digital booking systems, and community-driven events. The integration of technology and lifestyle has made padel accessible and appealing to a broader demographic.
The sport’s popularity is also fueling a surge in court construction. Coaches and players report that new venues are opening at a rapid pace, with some areas in West Jakarta seeing courts within walking distance of each other. This growth is attracting investors and startups eager to tap into the sport’s commercial potential, from equipment sales to branded apparel and wellness services.
What sets padel apart is its social nature. Played in doubles on a smaller, enclosed court, it encourages interaction and is easy to pick up, making it ideal for casual players and competitive athletes alike. As more Jakartans embrace the sport, padel is quickly becoming a symbol of urban lifestyle and entrepreneurial opportunity.
