Peroni Nastro Azzurro has been announced as an official partner of the BNL Italy Major Premier Padel, one of the most prestigious international padel tournaments. The event, set to take place from June 8 to 15 at the Foro Italico in Rome, will feature top players from around the world competing for the coveted title.
As part of its partnership, Peroni Nastro Azzurro will introduce The House of Peroni Nastro Azzurro, an immersive space designed to celebrate the passion and energy of the sport. Fans attending the tournament will have the opportunity to experience the brand’s signature offerings, including Peroni Nastro Azzurro, Peroni Nastro Azzurro 0.0%, and Peroni Nastro Azzurro Stile Capri.
The collaboration marks a strategic move for the brand, reinforcing its presence in the sports industry following its involvement in the Internazionali BNL d’Italia. According to marketing director Viviana Manera, the partnership aligns with the brand’s values of elegance and contemporary spirit, making it a natural fit for the growing popularity of padel.
With this new alliance, Peroni Nastro Azzurro continues to strengthen its connection with sports enthusiasts, offering a unique blend of tradition and innovation in a dynamic and competitive environment. The BNL Italy Major Premier Padel promises to be an exciting event, bringing together world-class athletes and passionate fans in the heart of Rome.
