Oysho strengthens its commitment to professional padel by becoming the official sponsor and apparel partner of the Dubai Premier Padel P1, held from November 8 to 16 at the Hamdan Sports Complex. The brand’s presence reinforces its strategic role in promoting women’s padel and elevating the sport’s visibility on a global stage.
A strategic partnership at Dubai P1
Oysho’s involvement in the Dubai P1 includes outfitting the tournament’s organizing team and ball boys with its technical garments, designed for optimal comfort, performance, and functionality. The collaboration highlights the brand’s dedication to merging fashion and sport, especially in high-profile international events.
During the tournament, Oysho will also operate an exclusive pop-up store in the exhibition area, showcasing its latest collections and offering official Dubai Premier Padel P1 merchandise to fans and visitors.
Sofia Araújo meets fans in Dubai
One of the highlights of Oysho’s activation in Dubai is a meet & greet with professional padel player and brand ambassador Sofia Araújo. The event will take place at Oysho’s flagship store in the Dubai Mall, giving fans the chance to interact with one of the circuit’s standout athletes.
Araújo, Portugal’s top-ranked padel player, has been a central figure in Oysho’s padel campaign. Her presence in Dubai adds a personal touch to the brand’s engagement with the sport’s growing fanbase.
A lineup of elite athletes
Oysho’s commitment to padel is reflected in its roster of sponsored athletes, many of whom are competing in Dubai. The lineup includes legendary Spanish player Alejandra Salazar, rising stars like Alejandra Alonso and Martina Calvo, and established talents such as Carmen Goenaga, Alix Collombon, Raquel Eugenio, and Carlotta Casali.
“Oysho is doubling down on its commitment to women’s padel, unveiling a star-studded international squad set to make waves on the pro circuit.”
Fashion meets performance
The brand’s technical apparel is designed to meet the demands of elite competition while maintaining a sleek, modern aesthetic. By integrating its fashion-forward identity with high-performance sportswear, Oysho continues to position itself as a leader in women’s athletic fashion.
Its presence at Dubai P1 not only supports the athletes but also enhances the overall experience for fans, blending sport, style, and community engagement.
